How To Price Embroidery Work: 5 Easy Steps

Are you looking to start a business in embroidery but need help figuring out how to price embroidery work? It’s a common problem and one that can be solved with the right information. Pricing embroidery work is not as straightforward as other crafts because many factors go into the cost of an item. Things like stitch count, thread type, and design complexity all affect the final price you should charge for your work. 

In this blog post, I will walk you through all the steps needed for pricing embroidery services. I will help you understand what factors influence the cost and how to set fair prices for both you and your customers. Read on for everything you need to know about pricing embroidery works.

how to price embroidery work

How to Price Embroidery Work: 5 Easy Steps

Pricing embroidery is a part of product development. And here is a step-by-step process of pricing embroidery work.

#1. Calculate Stitch Count

The first step in pricing embroidery services is to calculate the stitch count. Stitch count will determine how long it will take you to create a product and how much material and thread you’ll need. To calculate the number of stitches per inch (SPI), measure the exact area of the design and divide it by the number of stitches.

For example, if your design measures one inch by one inch and there are 40 stitches in it, the SPI would be 40. If your design was two inches by two inches and there were 160 stitches, the SPI would be 80. The higher the SPI, the more complex the design is and the longer it will take to create.

Once you have the stitch count, you can use it to calculate how long it will take you to complete the design. To do this, divide the total number of stitches by the average number of stitches per minute (SPM) for your machine. The SPM can vary depending on the type and model of machine you’re using, so make sure to check the manufacturer’s specifications.

Once you have the SPM and the total number of stitches, divide the two to estimate how many minutes it will take you to complete the design. For example, if your design has 1000 stitches and your machine averages 400 SPM, it should take about 2.5 minutes to finish the design.

#2. Determine Thread Type and Number of Colors

The thread type and the number of colors used in a design will affect the cost of materials and supplies needed for the project. Generally speaking, embroidery is categorized into two types rayon and polyester. Rayon is usually more expensive but will also give you a higher-quality look.

The number of colors used in an embroidery design also affects the cost of materials and supplies needed for the project. Generally speaking, using more colors will increase the cost of materials and supplies required for the project.

Once you know the type of thread and the number of colours required for a project, you can figure out how much material and thread will be needed and add this cost to your pricing.

#3. Calculate Labor Hours

The labor hours associated with embroidery work will depend on the complexity of the design, the type of machine used, and the experience level of the embroiderer. Generally speaking, more complex designs will take longer to complete and therefore cost more.

To determine labor hours for a project, you should add together all the time it takes to prepare the design (loading thread onto machines and resetting settings), create the design (setting up the embroidery machine and running the design) and clean up (removing the finished product from machine and cleaning supplies). Once you have all these times, add them together to calculate labor time.

Next, multiply this total time by your hourly rate to get an estimate of how much your labor costs should be. For example, if it takes you 10 hours to complete a project and your hourly rate is $20, the labor cost for the project would be $200.

Once you have these numbers in hand, add them to estimate how much it will cost you to produce a product. This total price should include material and labor costs and any additional fees or overhead costs associated with the project. From there, you can adjust your price accordingly to make a profit.

Remember, all these cost will be considered when determining the investment in your embroidery business.

#4. Competitor Pricing:

To ensure your pricing is competitive, look at what other embroiderers charge. Research the average prices for similar products and services in your area or industry and use those as a benchmark for pricing your work.

By comparing your price to that of the competition, you can determine if it’s too high, too low, or just right. If it’s too high, you may need to adjust your pricing accordingly. On the other hand, if it’s too low, consider increasing your prices a bit to make a profit.

By researching competitor pricing and adjusting your rates as necessary, you can ensure that your prices are fair and competitive.

#5. Set a Profit Margin:

To make your embroidery business profitable, you must set a profit margin. Once you’ve calculated all of your costs and determined a fair market price for your work, set a profit margin. Profit margins are the percentage of additional money you charge to profit from the sale of your product or service.

To calculate your profit margin:

  • Subtract all of your costs from the price you’ve determined to be fair and competitive.
  • Divide this number by the cost of materials and supplies needed for the project.
  • Multiply this result by 100 to find your profit margin percentage.

For example, if your material and labor costs total $350 and you’ve determined a fair market price of $500, your profit margin would be 30%. This means that you’re charging an additional 30% to cover overhead and other associated costs.

When setting a profit margin, make sure it’s competitive with the industry standards and enough to cover any overhead or miscellaneous costs associated with the project.

Here is a video on How to Price Your Embroidery. Hopefully, if will help you more.

FAQs on How to Price Embroidery Work

How do you calculate embroidery?

Calculating embroidery can seem daunting, but it can be a breeze with the right tools and knowledge. To start, determine the design size and complexity, as this will affect the amount of time and materials needed.

Next, calculate the stitch count by multiplying the number of stitches per inch by the design size. This will give you an estimate of how long the embroidery will take to complete. Finally, factor in the cost of materials, such as the fabric and thread, along with any additional fees for digitizing the design or outsourcing the work.

By taking these steps, you can ensure that your embroidery project is both cost-effective and timely.

Does inventory amount impact the price of embroidery work?

Yes, inventory amount does impact the price of embroidery work. The more items that need to be embroidered, the lower the cost per item will be. This is because costs such as machine time and setup fees can be spread out over a larger number of items.

Additionally, if you purchase your supplies in bulk or negotiate volume discounts with vendors, this can further reduce your costs. Therefore, factor in the size of your inventory when determining your embroidery prices.

What is the average cost per 1000 stitches of embroidery?

Embroidery is an art form that has been around for centuries and has evolved with technology. It is a beautiful way to embellish garments, bags, or even household items.

One of the main factors to consider when embarking on an embroidery project is the cost. The average cost per 1000 stitches for embroidery can vary depending on several factors, such as the type of fabric, design complexity, number of colours, and thread type used. In general, the cost per 1000 stitches can range from $1.50 to $4.00 or more.

The cost may also differ depending on where you get the embroidery done as well as the location. Thus, it is crucial to do some research, get price quotations from different embroidery shops, and compare them closely before deciding where to have your embroidery work done.

How to price hand embroidery work?

Pricing hand embroidery work is tricky for many embroiderers, especially those just starting out. To determine a fair price, consider several factors, such as the cost of materials, the time spent on the piece, and the complexity of the design. 

Materials include the fabric, thread, and any embellishments used. Time spent on the work consists of the time spent stitching, preparation, and finishing.

It’s crucial to factor in the complexity of the design, as more intricate designs will take longer to complete. Another consideration is the market demand for hand embroidery, considering the location and target audience.

Once all these factors are considered, a fair price can be established that pays for the cost of materials and labor and reflects the value of the artisan’s skill and creativity.

How to charge for machine embroidery?

Charging for machine embroidery can seem like a daunting task, especially for those who are new to the embroidery business. But fear not – there are several factors to consider when determining your pricing structure.

Firstly, you need to factor in the cost of materials, including the cost of the fabric, thread, stabilizer, and any other necessary supplies.

Next, you need to factor in the time it takes to complete the embroidery, including time spent on design and digitizing. Additionally, you should consider the complexity of the design and whether additional fees should be charged for designs with multiple colors or high stitch counts.

Also, research your competitors and consider their prices for similar services. Ultimately, your pricing should reflect the value you bring to your customers and the quality of your work. 

Considering these factors will help you determine a reasonable and fair price for your machine embroidery services.

How much does it cost to embroider a towel?

Embroidered towels can make a great addition to any home, adding a personal touch and making for unique gifts. But the question remains, how much does it cost to embroider a towel? The answer can vary depending on various factors, such as the design’s intricacy, the towel’s size, and the thread’s quality.

Typically, the cost can range anywhere from $5 to $25 per towel. While this may seem steep, remember that the final product will be a one-of-a-kind item you can cherish for years to come. Consider the cost-benefit analysis and decide whether the cost is worth it for the personalized touch and unique design.

How do you calculate embroidery time?

Embroidery is a craft that requires patience, creativity, and technical know-how. And if you’re wondering how long it takes to embroider a piece, you’ll need to consider several factors.

The complexity of the embroidery design, the type of fabric being used, the thread count and density, and the skill level of the embroiderer can all affect the time it takes to complete a piece. 

To calculate embroidery time, you’ll need to break down the design into its component parts and estimate the time it will take to stitch each part.

Then, add up the estimated times to arrive at the total embroidery time. However, remember that embroidery time can vary widely, depending on the abovementioned factors. But with some patience, practice, and careful planning, you’ll soon be able to estimate embroidery time with greater accuracy and enjoy creating beautiful embroidered pieces.


Pricing embroidery work can be tricky, but with a little research and calculation, you can ensure you’re charging the right price. Start by calculating the cost of materials and supplies needed for the project, then calculate labour hours to know how long it will take to complete the project.

Next, set a fair market price by researching competitor pricing in your area or industry and adjusting as necessary. Finally, set a profit margin that’s competitive with the industry standards and enough to cover any overhead or miscellaneous costs associated with the project. 

With this approach, you can ensure that you’re charging the right price for your work and making a profit.

Tamim Shikder
Tamim Shikder

Head of the editorial team of I have been working as a merchandiser in the apparel-sourcing industry for the last seven years. Over the years, I have gained a strong understanding of the clothing business and have developed skills in product development, quality control, pricing negotiation and customer service. I am also well versed in the latest trends of fashion and retail industry. For any clothing manufacturing needs, please email me at

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