Is Express A Good Clothing Brand: Yes, For 11 Practical Reasons

When it comes to choosing the right clothing brand, quality, style, and affordability are often top considerations. Express, a well-known brand in the fashion industry, has made a name for itself over the years. But the question remains: Is Express a good clothing brand? 

In this blog post, I will explore 11 real reasons why Express has managed to secure a strong position in the competitive world of fashion. From their wide range of clothing options to their commitment to quality, let’s delve into the factors that make Express stand out from the crowd.

is express a good clothing brand

About: Express 

Express is a highly acclaimed and fashion-forward clothing brand that focuses on creating confidence and inspiring self-expression for individuals from all walks of life. The brand has established itself as a go-to destination for fashion enthusiasts looking for modern and versatile clothing styles.

Express takes pride in offering a carefully curated selection of wardrobe essentials that help individuals transition seamlessly from formal to casual occasions without compromising style and comfort. Their clothing is designed to cater to the needs of doers, makers, movers, and shakers, providing them with practical and stylish clothing.

At Express, the belief is that everyone should dream big and dress accordingly, and this is reflected in their clothing collection. The brand heavily focuses on incorporating the latest trends into its designs, ensuring its customers access the latest fashion offerings. Each style is designed to help customers express their unique style and personality, from outfit essentials to runway-inspired looks.

The clothing range offered by Express is crafted with great attention to detail, highlighting the brand’s commitment to quality. The clothing is made using premium fabrics that feel luxurious to the touch and promise to last long. Every design is carefully crafted to ensure a great fit, providing customers with the confidence they need to rock any outfit.

The brand’s Labels We Love marketplace reflects its commitment to supporting independent and innovative fashion brands. The marketplace features a carefully selected collection of some of the best independent brands, providing customers with access to unique and one-of-a-kind clothing collections that cannot be found anywhere else.

Here is a promo video of Express clothing brand. 

Is Express a Good Clothing Brand: Yes, for 11 Practical Reasons

Yes, Express is a good clothing brand. Here are the details of 11 real reasons-

#1. Versatile Clothing Options

Express offers a wide range of clothing options that can fit into different styles, such as business, business-casual, and casual wear. Whether a consumer is looking for skirts, slacks, ties, or blouses, 

Express has it, and the chances are that they can find it on sale. Their clothing options cater to 20-30-year-olds looking for clothing for work, casual wear, jeans, and evening wear.

#2. Frequent Sales and Discounts

Express offers regular sales, discounts, and promotions on their clothing. This makes their clothing affordable and accessible to consumers who are on a budget. 

In addition, they also offer rewards programs for customers who shop regularly, allowing them to earn points that can be used for discounts on future purchases. Also, they offer different student discounts for students. 

#3. Express Credit Card

The Express credit card offers additional benefits to its holders, such as 20% off the first purchase, rewards points for every purchase, free shipping on online orders, and exclusive offers. The credit card is free to apply, and customers can easily manage their accounts online.

Moreover, Express also has a rewards program, which allows customers to earn points for every purchase and then use those points to get discounts on their next orders. 

#4. Express Style Trial

Express Style Trial is an excellent service, allowing customers to try on clothing items before they buy them. This service provides customers with a sense of comfort and saves them time and money by eliminating the hassle of returns. 

Express Style Trial also offers shoppers the option to pay for their items after trying them on, allowing them to ensure they are getting exactly what they want. Plus, customers have up to 7 days to decide if something works or not, helping them be sure that they can return the items without any hassle. 

#5. Dream Big Project

Express supports young entrepreneurs through its Dream Big project, which provides networking opportunities, mentorship, and financial support to young entrepreneurs. This initiative aligns with the company’s target market of young adults. 

The Dream Big project is a great example of the company’s commitment to its customers and strive for success. This allows customers to connect with other entrepreneurs and get advice from experts, helping them take their dreams to the next level. 

#6. Transparency in Investor Relations

Express maintains transparency in its investor relations, which shows its commitment to its investors and stakeholders. It releases annual reports and financial disclosures transparently and promptly. 

Express also provides investor relations tools, allowing investors to stay updated with the company’s performance. This type of transparency and commitment to its investors and stakeholders makes Express a great choice for those who are looking for an investment opportunity. 

#7. The Express Conscious Edit

The Express Conscious Edit is a clothing collection that follows strict sourcing and labor standards. This collection ensures that the materials used in the clothing are eco-friendly and that the workers who made them receive fair pay and benefits. 

The Conscious Edit is a great example of Express’ commitment to sustainability and its customers. Customers can be sure that their clothing items are ethically sourced and produced, giving them peace of mind. This type of commitment to sustainability also shows that Express cares about the environment and sets an example for other companies to follow. 

#8. Strict Sourcing and Labor Standards

Express follows strict sourcing and labor standards in the production of clothing, which aligns with its values of social responsibility. They ensure that their suppliers uphold ethical and sustainable practices in the production of their clothing items. 

Express also has a zero-tolerance policy for any suppliers that do not adhere to their standards. This shows that they are committed to their values and that they take social responsibility seriously. This level of commitment makes Express a reliable and ethical clothing brand. 

#9. Express Live

Express Live is a virtual shopping platform that provides consumers with a unique shopping experience. It allows customers to shop from the comfort of their homes while receiving real-time guidance and assistance from an Express stylist. 

Express Live allows customers to discover new styles, get advice from an experienced stylist, and have their purchases shipped directly to them. It offers a convenient way for customers to shop while staying connected with the Express brand. 

#10. Express Marketplace

Express Marketplace is a platform where consumers can purchase clothing items from other brands and designers. This platform offers consumers diverse clothing options to find something that suits their style and budget. 

Express Marketplace also supports small businesses and independent designers by providing them with a platform to showcase their designs and reach more customers. This initiative shows Express’ commitment to supporting the fashion industry, which is something that many customers appreciate. 

#11. Good Customer Service

Express has a reputation for providing good customer service. They have a responsive customer service team that promptly addresses customers’ queries and concerns, making the shopping experience more seamless and enjoyable. 

Express also has an easy returns policy, which eliminates any worries customers may have about buying the wrong size or not liking something. This further reinforces Express’ commitment to providing a good customer experience. 

Does Express Make Good Quality Clothing?

After thorough research and analysis of Express clothing, it can be confidently stated that the brand produces good quality clothing. Despite sourcing their products from countries like China, Bangladesh, and India, Express has maintained a decent quality in their garments.

The brand uses a variety of fabrics, such as cotton, viscose, polyester, and rayon, to make its clothing. These fabrics are known for their durability and comfort, ensuring that the clothes can withstand multiple washes and regular wear. Moreover, the brand has a reputation for producing stylish and trendy clothing, which is a significant factor in attracting customers.

Quality is a relative term and can vary from person to person. However, as an expert in the fashion industry, I can confidently say that Express clothing is of decent quality and stands out among other fast-fashion brands.

Furthermore, despite sourcing its products from developing countries, Express has managed to maintain high quality in its clothing. This is commendable, considering the challenges that come with manufacturing overseas. It is important to point out that the brand also implements rigorous quality control measures to ensure that its clothing meets its standards.

Is Express a Luxury Brand?

Express is not a luxury brand. A luxury brand is characterized by its prestigious reputation, exclusive access, and high-quality materials that are made with exceptional craftsmanship. On the other hand, Express is a designer brand that caters to the latest fashion trends and produces clothing that is on-trend but affordable.

While Express is known for its contemporary designs and good-quality materials, it does not meet the standards of a luxury brand. Luxury brands, such as Louis Vuitton, Gucci, and Prada, have a rich history and legacy, and their products are renowned for their exquisite design, top-notch materials, and exceptional craftsmanship. These brands have strong associations with exclusivity, prestige, and high-end quality, usually reflected in their product’s steep prices.

Conversely, Express aspires to bring the latest fashion trends to their customers at affordable prices, making their clothing more accessible to a wider audience. While their products are generally considered to be of good quality and stylish, they do not possess the prestige and exclusivity associated with luxury brands.

Is Express Clothing Affordable?

Yes, Express Clothing is an affordable brand. This is primarily due to the fact that they source their jackets from Eastern countries such as Bangladesh and China, where labor costs are significantly lower than in Western countries.

Moreover, the brand has limited outlets and only operates online in Canada, which reduces overhead costs such as rental expenses and employee salaries. Additionally, by not spending a lot of money on advertising, the brand is able to save money and keep down cost prices, which ultimately benefits the consumers.

Furthermore, Express Clothing is known for producing clothes with decent quality fabrics. While the quality may not be as high-end as other luxury brands, it is still sufficient for everyday wear. By producing their clothes where labor costs are less, the brand is able to maintain low prices, making their products more accessible and affordable to a wider audience.


Overall, Express is a great clothing brand that provides customers with a unique shopping experience. They offer quality clothing items at an affordable price and have initiatives such as Express Live and Express Marketplace to further enhance their customer experience. With their good customer service and easy returns policy, customers can be sure they’ll receive the best shopping experience when shopping with Express.

Tamim Shikder
Tamim Shikder

Head of the editorial team of I have been working as a merchandiser in the apparel-sourcing industry for the last seven years. Over the years, I have gained a strong understanding of the clothing business and have developed skills in product development, quality control, pricing negotiation and customer service. I am also well versed in the latest trends of fashion and retail industry. For any clothing manufacturing needs, please email me at

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