How To Protect Your Clothing Brand In 5 Easy And Practical Ways

Do you know how to protect your clothing brand? It is a crucial thing to do to protect your brand from any potential legal issues. If you don’t take the necessary steps to safeguard your products and designs, you could face serious problems. Luckily, some easy and practical ways can help you protect your clothing brand before these issues arise. 

In this blog post, I will discuss five of these strategies so that you can keep your business safe and secure. With just a few simple steps, you can ensure that your clothing brand remains protected for years to come. So let’s get started.

how to protect your clothing brand

How To Protect Your Clothing Brand In 5 Easy And Practical Ways

Protecting your clothing brand doesn’t have to be difficult. Here are five easy and practical ways that you can protect your products and designs.

#1. Trademark Your Brand:

If you plan to sell clothing with a logo or slogan that describes your business, trademark your brand name, logo, and slogan. This will give you exclusive rights to use the mark in commerce and prevent others from using it without your permission. 

For example, if you register a clothing brand name, logo, and slogan with the U.S. Patent and Trademark Office (USPTO), you will be able to sue anyone who uses your mark without permission.

Remember, trademark registration is the best way to protect your clothing brand. This process confirms your ownership of your trademark, provides legal rights at a national level and prevents competitors from registering similar trademarks. However, this process takes a bit of time and money, but in the long run, protecting your brand will be worth it.

Additionally, you should research the trademark before registering it. This will help ensure that no one else has already registered a similar mark.

For more detail you may check out the below video on Clothing Brand Trademark.

#2. Copyright Clothing Brand (Designs):

Although trademarks protect your brand name and logo, copyrights give you protection for your unique designs. Copyright any patterns or other artwork that appears on your clothing so that no one can copy them without your permission. Since copyrights protect the artistic expression of your designs, they are an important part of protecting your clothing brand.

Furthermore, you should also consider registering for a design patent if you have a unique design that is not protected by copyright. The patent will give you even more protection and prevent people from copying or using your designs without your consent.

#3. Use Non-Disclosure Agreements:

If you are working with vendors, contractors, or other third parties, be sure to use non-disclosure agreements (NDAs). This will help protect any confidential information that you may have shared with them and prevent it from being used by anyone else without your consent.

In addition, an NDA will also ensure that any of your designs that are shared with them remain confidential.

Make sure that you have the proper contracts in place when working with vendors and manufacturers. This will help protect your brand from misrepresenting or mishandling by those who produce or sell your clothing. Additionally, having the right contracts in place can help prevent disputes and other issues down the line.

#4. Monitor Your Brand Usage:

Keep an eye on how your clothing brand is being used. Regularly monitor the internet and other media outlets for any unauthorized use of your brand name, logo, or designs. If you find that someone is using your brand without your permission, you should take action quickly by issuing a cease-and-desist letter or initiating a lawsuit.

Monitoring your brand usage is especially important if you have registered trademarks for your clothing line. This will ensure that no one else is using your protected marks without authorization, which can damage your brand’s reputation.

Consider hiring an attorney who specializes in intellectual property law. They can help you protect your brand and keep an eye out for any unauthorized use of it.

#5. Maintain Quality Control:

Quality control is an essential part of running a successful clothing line. Make sure that all fabrics, patterns, and designs are up to your standards before they enter production.

Regularly check the quality of items that have already been produced. This will help ensure that any defective items are identified and addressed quickly.

Routinely inspect your products before they are shipped to retailers or customers. This will help maintain a positive reputation for your brand and minimize any issues with customer satisfaction.

By following these five steps, you can ensure that your clothing line is successful and well-run. Protecting your brand to maintaining quality control are essential steps for any aspiring fashion entrepreneur.

FAQs on How to Protect Your Clothing Brand

How to license a clothing brand?

Licensing a clothing brand is a significant decision that requires thorough research and planning. In the United States, the process of licensing a clothing brand involves several legal steps and formalities.

The first step towards licensing a clothing brand in the USA is to protect your brand name and logo by obtaining a trademark. The United States Patent and Trademark Office (USPTO) grants trademark registration. The trademark registration process involves a comprehensive search to ensure that another organization does not already register the proposed brand name and logo.

After obtaining a trademark, the next step is to develop a licensing agreement outlining the licensing relationship’s terms and conditions between the brand owner and the licensee. The licensing agreement should define the scope of the license, the licensed products, and the geographic territories in which the licensee can use the brand name and logo.

While there is no legal requirement to have a lawyer draft a licensing agreement, it is advisable to engage the services of an experienced lawyer to help draft the agreement to ensure that all terms and conditions are clearly outlined and legally binding.

The licensing agreement should also define the royalty payments the licensee is obligated to pay the brand owner for the use of the brand name, logo, and any other intellectual property associated with the brand. Royalty payments are typically a percentage of the licensee’s net sales.

Licensing agreements in the USA typically have a term of 2-5 years, renewable at the discretion of the brand owner. The agreement should also have provisions for termination if the licensee fails to comply with any of the contractual obligations.

How much does it cost to trademark a clothing brand?

In the United States, trademarking a clothing brand can be crucial in protecting the brand’s identity, reputation, and goodwill. A trademark is a unique symbol, design, word, or phrase representing a brand’s products or services. A trademark helps differentiate a clothing brand from its competitors and helps establish its credibility and trustworthiness amongst customers. 

The cost of trademarking a clothing brand in the United States may vary depending upon several factors, including the type of trademark application, the scope of the trademark search, the number of classes of goods or services involved, and the complexity of the application process. 

Generally, the cost of registering a trademark with the United States Patent and Trademark Office (USPTO) may range from a few hundred dollars to several thousands of dollars.

The initial step in trademarking a clothing brand is to conduct a comprehensive search to ensure that another entity is not already using the proposed trademark. This is crucial because the USPTO has strict rules regarding similar or identical trademarks. 

It is recommended to engage a professional trademark search firm or an experienced trademark attorney for conducting a comprehensive trademark search. A comprehensive trademark search for a clothing brand may cost between $500 and $1000. 

Next, the applicant needs to file a trademark application with the USPTO. Engaging a professional trademark attorney to prepare and file the application is advisable since the registration process is intricate, technical, and time-consuming. The cost of preparing and filing a trademark application for a clothing brand by a professional attorney may range from $1,000 to $2,500. 

The USPTO charges application fees based on the number of classes of goods or services involved. For clothing, the fee for a single class would be $350 for electronic filing and $400 for paper filing. 

However, if the applicant plans to market their clothing brand globally, additional classes may need to be included in the trademark application. This would increase the application fee per class to $250 for electronic filing and $350 for paper filing. 

Once the trademark application is filed, the USPTO will issue an office action if they identify any issues with the application. If an office action is issued, the applicant will need to respond within six months, which may require additional fees and legal fees. The entire trademark registration process may take between 9 to 12 months to complete, potentially requiring additional expenses for legal representation. 

Should I trademark my clothing brand?

If you have started a clothing brand and want to protect your brand identity, then trademarking your brand is wise. In the United States, the legal rights to a brand identity are granted through registration of trademarks with the United States Patent and Trademark Office (USPTO).

Trademarks protect and identify words, phrases, symbols, designs, logos, and other distinct features of a particular brand. Registering your clothing brand’s trademark safeguards it from any unauthorized use of your brand’s identity. When it comes to trademarking a clothing brand, there are a few important things to consider.

First and foremost, the trademark you choose must be unique and distinctive. A well-designed trademark is a valuable asset, as it informs customers about the quality and authenticity of your clothing. A unique and distinct trademark can also help you stand out from the competition and build brand recognition. A trademark attorney can help with the process of choosing and registering your trademark.

Trademark registration provides you with exclusive rights to use, reproduce, and license your trademark for commercial purposes. Holding a registered trademark gives you the legal right to pursue and sue competitors who infringe on your trademarked name. This provides much-needed protection for the goodwill and reputation of your clothing brand.

Can clothing designs be copyrighted?

In the United States, clothing designs may be copyrighted, but some specific rules and guidelines must be followed. The general rule is that copyright protection applies to original works of authorship, including literary, dramatic, musical, and artistic works. Clothing designs fall under the category of artistic works and, therefore, may be protected by copyright law.

In 2017, the U.S. Supreme Court case of Star Athletica v. Varsity Brands provided further insight into the issue of copyright protection for clothing designs. The court determined that “two-dimensional designs appearing on the surface of [clothing]”, such as “combinations, positionings, and arrangements” of shapes, colours, lines, and other similar forms, are eligible for copyright protection.

However, it is important to note that clothing itself is not eligible for copyright protection. This means that the design of a shirt or a dress may be copyrighted, but the clothing item itself cannot be copyrighted. Additionally, in order for a clothing design to be eligible for copyright protection, it must be original and not a copy of an existing design.

Another factor to consider is the duration of copyright protection for clothing designs. In the United States, copyright protection typically lasts for the life of the author plus 70 years. However, for works made for hire, the copyright protection lasts for 95 years from the year of first publication or 120 years from the year of creation, whichever is shorter.

How do you protect a company logo?

Protecting a company logo in the United States involves utilizing trademark laws. A trademark is essentially a symbol, word, or phrase that uniquely identifies the products or services of a company and distinguishes them from those of its competitors.

A company logo is typically considered a trademark since it embodies a company’s brand and serves as an important distinguishing factor.

In order to protect a company logo, businesses can register their trademark with the United States Patent and Trademark Office (USPTO). This registration process involves filing an application with the USPTO and paying a fee.

Once the logo is registered, the business gains exclusive rights to use the trademark and can take legal action against any other entity that uses a similar logo or attempts to infringe upon the trademark in any way.

Registration of a trademark also allows the business to use the symbol ® to indicate that its trademark is officially registered with the USPTO. This symbol acts as a deterrent to potential trademark infringers since it signals that the business is serious about protecting its brand and will take legal action to preserve it.

Even though registration is not mandatory, it is highly recommended, as it provides stronger legal protection and helps avoid any potential legal battles in the future.

Additionally, registration costs are much lower than the potential legal fees that may be incurred in trademark infringement cases.

Lastly, ensure that the company logo does not infringe upon any existing trademarks. A trademark search can be conducted before registration to ensure that the logo is unique and not already used by another entity.

If a trademark infringement lawsuit is filed against a business, the court may order that the company stop using the infringing logo and pay damages to the trademark owner.


Hopefully, you understand the benefits of registering a trademark and how it can help protect your clothing business. Taking the time to register a trademark can save you from possible legal battles in the future and ensure that your logo stands out from those of other businesses.

Tamim Shikder
Tamim Shikder

Head of the editorial team of I have been working as a merchandiser in the apparel-sourcing industry for the last seven years. Over the years, I have gained a strong understanding of the clothing business and have developed skills in product development, quality control, pricing negotiation and customer service. I am also well versed in the latest trends of fashion and retail industry. For any clothing manufacturing needs, please email me at

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