7 Tips On How Can Clothing Brands Be More Sustainable In Easy Way

In the modern world, sustainability is becoming increasingly important. As consumers become more aware of their environmental impact, they seek ways to reduce it. Clothing brands are responsible for being as sustainable as possible to ensure that our environment is protected and preserved for future generations. So, how can clothing brands be more sustainable?

In this blog post, I will discuss seven tips to follow that clothing brands can become more sustainable and eco-friendly. From using recycled materials to reducing waste during production, these strategies can help fashion companies lower their carbon footprint while still creating stylish garments that customers love. 

how can clothing brands be more sustainable

Can Fashion Be Sustainable?

Yes, fashion can be sustainable. This industry has long been notorious for its negative impact on the environment, with garments often produced with little regard for the planet. However, there is hope for a more sustainable future in fashion.

To reduce waste and make beautiful, one-of-a-kind items, try using the circular economy method and repurposing materials. Stella McCartney and other companies have already embraced this approach by using eco-friendly and recycled fabrics, but everyone needs to advocate for improved sustainability in the fashion industry.

We can all embrace sustainable fashion by buying second-hand clothing, choosing brands with sustainable practices, and taking care of the garments we already own. With a collective effort, we can help create a more sustainable fashion industry that is kinder to both people and the planet. 

7 Best Tips on How Can Clothing Brands Be More Sustainable in Easy Way

Sustainability of a clothing brand is a crucial factor that customers consider nowadays when making purchasing decisions. Here are seven easy ways clothing brands can be more sustainable.

#1. Use Sustainable Materials:

One of the best ways for clothing brands to become more sustainable is by using eco-friendly materials. Consider sourcing fabrics from natural and organic sources such as hemp, bamboo, and even recycled materials. This will drastically reduce the amount of energy used in production as well as increase the brand’s sustainability.

But how will you source it? In this regard, you can adopt an innovative approach and find certified suppliers dedicated to sustainability principles. Doing so will ensure that your materials are ethically sourced and of high quality.

To get the suppliers of these materials, you can search online. There are some websites, like fibre2fashion.com, that supply organic clothing material. Also, you can attend trade shows in person. This way, you can directly access the suppliers and stay updated on the latest sustainable material trends.

If you want to know about sustainable fabric checkout the video below.

#2. Reusable and Recyclable Materials:

Using reusable and recyclable materials is an important step in creating sustainable clothing brands. Consider using eco-friendly fabrics like organic cotton, hemp, or recycled polyester for your products instead of traditional ones. This will reduce the amount of energy used to manufacture the items and help you save resources in the long run.

You can also look for ways to use recycled materials in your packaging. This will help reduce the amount of waste generated, as well as create a more sustainable product delivery system. 

#3. Reduce Water Usage:

Clothing production uses huge amounts of water and energy resources, making it one of the most water-intensive industries out there. As a clothing brand, you can reduce your water usage by implementing water-saving initiatives.

One way to do this is by using digital printing techniques, significantly reducing the amount of water used in production. You can also consider investing in recycled or greywater systems and efficient filtration methods that help to conserve water. If you’re able, it’s also worth investing in a rainwater harvesting system to collect and store the water that falls on your production facility.

Moreover, you can introduce water audit and monitoring systems to measure your production processes’ water usage. This way, you can better understand how much water you are using and develop strategies to reduce it further. Doing so will help you save costs while at the same time being more sustainable.

#4. Reduce Waste During Production:

Another great way to ensure that clothing brands are more sustainable is to reduce waste during production. This means using only what is necessary for production and finding ways to reuse or recycle materials that would otherwise go to waste.

By implementing a zero-waste policy, you can ensure that all scraps and leftover fabric are utilized either by being turned into small accessories or reworked into new garments. If a material cannot be reused, then it should be recycled instead of thrown away.

Moreover, you can reduce the amount of energy used during production by using solar or wind power sources instead of relying on conventional energy. This way, you’ll be able to minimize your carbon footprint while still producing quality garments.

#5. Choose Eco-Friendly Dyes:

To increase sustainability in clothing brands, eco-friendly dyes should be used. Conventional dyes utilized in fashion may contain harmful toxins that can affect people and the environment negatively. 

This also holds true for baby clothing brands, where the use of safe and natural dyes is crucial. Consider using low-impact or natural dyes made from plant-based materials, which are a much safer option for the environment.

How to get eco-friendly dyes for clothing? Well, you can find a wide range of eco-friendly dyes from certified suppliers. You can also explore creating your own natural dye using ingredients like fruits, spices, and herbs. But if you don’t have scientific knowledge of how to make these dyes, better if you purchase from a supplier.

The great thing about these dyes is that they can be used on a variety of fabrics and still maintain the same quality as traditional ones. Not to mention, they are also more affordable than conventional dyes, making them even more attractive to brands who want to become more sustainable.

#6. Use Cleaner Packaging:

Using cleaner packaging is another way to ensure that clothing brands are more sustainable. Traditional plastic packaging can be harmful to the environment and take hundreds of years to decompose. 

Instead, you should opt for biodegradable or recyclable materials like paper, cardboard, or jute. You can also look for brands that offer packages made from recycled materials or consider using reusable bags and boxes instead of single-use ones. 

Additionally, you can look for ways to reduce the amount of packaging needed by using minimalistic designs and avoiding excess materials. Doing so will help you reduce your carbon footprint while still providing a safe way to deliver your products to the customer.

#7. Awareness Campaign:

Finally, you can also create an awareness campaign to educate the public on reducing their carbon footprint when shopping for clothes. This will help spread knowledge about sustainable fashion and encourage people to buy from brands that are committed to sustainability.

You can do this by creating blog posts, videos, or social media campaigns focusing on shopping responsibly. You can also encourage customers to donate or resell their old clothes instead of throwing them away, as this reduces the demand for new items and prevents resources from being wasted.

Additionally, consider working with a sustainable fashion-focused NGO or organization to host a seminar or event. This can increase awareness and encourage people to shop more mindfully.

FAQs on How Can Clothing Brands Be More Sustainable

How are fashion brands becoming more sustainable?

As the world becomes more conscious about the impact that we as humans have on the environment, the fashion industry is also coming to terms with its responsibility to become more sustainable. 

With sustainable fashion being the new buzzword in the industry, fashion brands are adopting various strategies to minimize their ecological footprint. They design clothes that are made from eco-friendly materials such as organic cotton, recycled polyester, and linen. Brands are also embracing upcycling, recycling, and circular fashion.

In addition, the fashion industry is now prioritizing supply chain transparency and ethical standards to ensure that garment workers receive fair pay and working conditions. They are also taking innovative steps, such as adopting renewable energy, reducing waste, and limiting water usage, as part of their sustainability goals.

This shift towards sustainability across all levels of the fashion industry, from high-end designers to everyday brands, brings hope for a cleaner and more environmentally conscious future.

Why fashion needs to be more sustainable?

The fashion industry has seen consistently growing interest in sustainability in recent years as more and more people are becoming aware of the impact of their clothing purchases. The current practices of producing and disposing of clothing are both environmentally and ethically unsustainable.

We need fashion to be more sustainable to reduce our carbon footprint and mitigate the exploitation of garment workers. Consumers are responsible for pushing for more ethical and sustainable practices, but so does the industry itself. 

From using eco-friendly fabrics to recycling waste materials, practicing conscious consumption, and considering the longevity of a garment should be given prime importance.

Sustainability should be a driving factor behind every decision in the fashion industry rather than just an add-on feature. With sustainable brands, production, and materials, we can effectively reduce the negative impact of the fashion industry on the planet and start to build a more responsible and ethical industry.

How can clothes be made sustainably?

As consumers become more conscious of their environmental impact, sustainable fashion is gaining popularity. Clothes can be made sustainably by choosing materials with a lower environmental impact, such as organic cotton, recycled polyester, and TENCEL™.

Designers can also reduce waste by creating less but higher quality pieces, using techniques like zero-waste pattern cutting and upcycling. Another way to make clothes sustainably is to support ethical labor practices, ensuring that workers are paid fairly and have safe working conditions.

Consumers can also play a role by extending the lifespan of their clothes through proper care and repair. Ultimately, making clothes sustainably requires a holistic approach that considers the entire lifecycle of a garment, from production to disposal.

What makes a brand more sustainable?

In today’s world, consumers are more conscious about sustainability than ever before. As a result, brands are being held accountable for their environmental impact, which is why many companies are investing in sustainable practices. But how are brands becoming more sustainable?

It starts with a commitment to environmental responsibility, which involves reducing waste, conserving natural resources, and minimizing greenhouse gas emissions. A sustainable brand also considers the social impact of its products, ensuring that workers are treated fairly and that their supply chains are transparent.

Finally, sustainable brands recognize the importance of community involvement, engaging in philanthropic and community programs to improve the well-being of people and the planet. With these factors in mind, consumers can make informed decisions when supporting sustainable brands, ultimately shaping the industry’s future.


Now you know how to be a sustainable fashion brand. Making clothing brands more sustainable is essential to ensure that resources are being used wisely and the environment is protected.

By following these tips, you will be able to make your clothing brand more eco-friendly without compromising on quality or style. So start making small changes today and work towards creating a better future for all of us.

Tamim Shikder
Tamim Shikder

Head of the editorial team of myapparelsourcing.com. I have been working as a merchandiser in the apparel-sourcing industry for the last seven years. Over the years, I have gained a strong understanding of the clothing business and have developed skills in product development, quality control, pricing negotiation and customer service. I am also well versed in the latest trends of fashion and retail industry. For any clothing manufacturing needs, please email me at info@myapparelsourcing.com

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